“It’s one of those up-and-coming flavors. “Even the name dragon fruit sounds magical,” Binion says. and Canada starting June 27, joining an exciting slate of other recently released cold drinks. See which Refreshers are customer favorites along with each drinks caffeine content and more. And now there’s an icy twist with new Frozen Lemonade Starbucks Refreshers beverages, available in stores in the U.S. ApWondering what the best Starbucks Refreshers are Heres a list of every Starbucks Refresher drink, ranked by customer popularity.
The company also says customers can enjoy a creamier version of the beverage by requesting coconut milk instead of water, which they call the “Dragon Drink.” For more than a decade, Starbucks Refreshers beverages have been a colorful taste of summer. Starbucks does not release figures for seasonal drinks revenues. The Pumpkin Spice Latte is also a seasonal staple that brings increased sales into December.
The caffeine comes in the form of green coffee bean extract and you can't order a refresher without it since it's incorporated into the base. Last April, Starbucks had a major hit with the Unicorn Frappuccino drink, which changed flavors as it was mixed. A grande size Mango Dragonfruit Refresher has about 45 mg of caffeine (compared to a grande black iced coffee with 165 mg). Limited-offers and seasonal drinks have been successful in the past. Starbucks also announced a plan to cut back on limited-time offerings by 30%. “Starbucks does an excellent job at limited time offerings and getting consumers excited about products that are very much in the now and speak to current aspirations in the market place,” says Melissa Abbott, vice president of culinary insights at Hartman Group, a restaurant industry consulting firm. Brewer says the company wants to invest in cold beverage innovation and focus on afternoon products, noting the near $5 billion in cold beverage sales from last year, according to Food Business News. In 2017, according to Statista, $12.92 billion of Starbucks' revenue came from beverage sales. “Afternoon occasions aren’t just about breaks they’re about consumers taking “me time.” “When it comes to products in the afternoon and especially in the summer months, the customer routine is varied, they are looking for ways to reward and/or recharge themselves during the natural mid-day slump,” Adams says. “Our goal is for our cold beverages to be a must-have by leveraging innovative ways of marketing to drive both morning and afternoon occasions,” Starbucks COO Rosalind Brewer said Tuesday in a Starbucks earnings call.īrewer said the company is releasing their new Frappuccino next week. She said the company receives more than 50% of its daily traffic through its doors after 11 a.m., and is making a “concerted effort to create the best afternoon experience at Starbucks.”
#Mango dragonfruit lemonade plus#
According to Starbucks spokesperson Megan Adams, the Refreshers menu has seen a 40% jump year-over-year. This tropical-inspired pick-me-upcrafted with a clever combination of vibrant lemonade, sweet mango and refreshing dragonfruit flavours and hand-shaken with ice plus a scoop of real diced dragonfruit.
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